Achieve Effective Target Marketing

Research consistently shows that cinema pre-show advertising is over 5 times more effective in generating product recall than prime time TV. Advertisers are creating new modes of selling that take advantage of the sensory immersion and the captive nature of the audience. Imagine a spokesperson in your ad holding a finger to their mouth and saying "Shhhh ..... , Listen.  You'll hear it". Gripping moment in a cinema that you cannot get on TV or in any other media. Audiences are transfixed by the full screen and surround sound. They are there for a story and ready to be ‘reached’. Add the ability to target specific demographics associated with the movie, rating, time of day, city and theater and your effectiveness further increases.

Expand Your Message to Independent Theater Owners

The small-to-mid sized independent theater owners which represent 15,000 screens in North America are ready venues. While the large multi-plex theaters are generally digital and saturated with local and national ads, these independent theaters are not. eCinema will enable over 1000 of these screens and create a theater membership this year. We will focus first on the top ten markets for independent theaters in New York City, San Francisco, Los Angeles, Boston, Miami, Orlando, Philadelphia, Seattle and St. Louis which will account for approximately 3500 of those screens.

eCinema is also targeting university theaters and the 5000 US military theaters worldwide to further expand its network.

Why Should Advertisers be Excited by This Market

Companies in apparel/accessories, automotive, confectionary, credit cards, personal care, retail, travel, telecommunications, gaming and the armed forces are now targeting customers with cinema advertising. A 2003 Arbitron study shows that movie goers do not consider their movie experience complete without pre show ads, and 85% state that the ads are entertaining. The same study also showed that the majority of the audience is in their seats before the 20 minute pre-show.

Independently owned theaters hold even more promise due to their patrons being higher income, better educated and more discerning due to their slant toward edgier movies. These theaters also host more eighteen-forty year olds than the average cinema, and with independent films growing to 15% of the total US box office in 2006 are becoming increasingly popular. The time is now to add the eCinema member theaters to your advertising targets.

A New Quality Standard

Your advertising will all be displayed with a film quality digital system from eCinema. Images will have the clean, sharp look of digital and film color displayed by a high contrast, high brightness 3-chip DLP HD projector. eCinema also supports full end-end V5.1 surround sound. The quality of the eCinema display is rated two times better than the best HD home technology.

eCinema’s Scheduling and Audit Capabilities are Unique

eCinema’s distribution and scheduling capabilities is very flexible. You specify the movie, rating, cities, time of day other business rules and eCinema implements them in a play list that automatically associates your ads. You can have your ads play in particular slots during the pre-show or target only the last minute immediately before the movie. eCinema also will provide affidavits of play and ticket information on your private, secure web site to allow you to specifically quantify your audience. To Learn More Click Here.

Unique advertising opportunities.

Ecinema Networks Digital Preshow offers a many different options for advertisers: Ecinema Networks offers only full 3 chip HD projections systems for its full motion with surround sound for digital Preshow

Short form Advertising blended with a unique branding opportunity that enables you to connect directly to the consumer with your message.

Sponsorship opportunities of special content including product position with are Independent Films live events or uplifting Alternative content in the presence in front of an attentive consumer within a captured environment.

Ecinema Networks offer a marketing approach that allows advertisers to extend in-cinema campaigns through customizable content so you can reach your customer through out the complete entertainment experience.

Ecinema Networks cross promotion team will extend your brand's awareness on the big screen and through out Lobby displays to fully integrate your brand with the event for a complete pull through experience for the customer.